Website Privacy Policy
Effective Date: June 10, 2026
1. Introduction
Welcome to Alison Auster MD PLLC, doing business as Prairie Pediatrics ("we," "us," or "our"). We operate as a Colorado-based medical practice and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website, www.prairiepeds.com.
Please note: This website is an informational and marketing platform. This site does not utilize an integrated patient portal, nor does it solicit or accept user-provided personal or protected electronic health data .
2. Information We Collect
• Automated Data (Cookies & Trackers): Information automatically collected about your device and website usage. This includes your IP address, browser type, pages viewed, and actions taken on our site.
3. Third-Party Advertising and Analytics Tracking
We use third-party marketing tools to analyze site traffic and deliver targeted advertisements. These tools deploy cookies, web beacons, and tracking pixels on our website:
• Google Analytics: We use Google Analytics to collect anonymous usage data to understand how visitors interact with our site.
• Google Ads: We use Google Ads tracking to measure the effectiveness of our search engine advertisements.
• Meta Pixel: We utilize the Meta Pixel to track visitor behavior resulting from Facebook and Instagram advertisements.
• Other Marketing Partners: We may partner with additional advertising networks, social media platforms, or analytics vendors in the future to serve advertisements or track site performance across the internet. All such current and future tracking technologies are automatically bound by the consent rules outlined in Section 6.
Important Health Privacy Note: In compliance with advertising network guidelines, our Patient Privacy Policies and healthcare privacy best practices, we never share any patient information, including, personally identifiable information (PII), sensitive personal health information (PHI), or clinical health records with Google, Meta, or any other third-party marketing vendor.
4. State-Specific
Privacy Rights (Colorado and California)Depending on your state of residence, you may have specific privacy rights under laws like the Colorado Privacy Act (CPA) and the California Consumer Privacy Act (CCPA/CPRA). While we are a Colorado-based medical practice, we extend these data protections to all users:
Right to Know/Access: You have the right to request a disclosure of what personal data we collect, use, or share.
Right to Delete: You have the right to request that we delete personal information collected directly from you.
Right to Opt-Out of Tracking/Sale: We do not "sell" your personal data for money. However, using tools like Meta Pixel and Google Ads can be legally defined as "sharing" or "selling" data for targeted behavioral advertising. You can exercise your right to opt out of this sharing at any time via our Cookie Consent Banner or by enabling a universal Global Privacy Control (GPC) signal in your browser.
Non-Discrimination: We will not discriminate against you or alter your care for exercising any of these privacy rights.
5. How to Exercise Your Privacy Rights
To submit a request to access, delete, or limit your data, please contact us using the information in Section 9. We will verify your identity before processing the request to protect your privacy.
6. Managing Your Privacy & Cookie Consent Banner
Our website utilizes a cookie consent management system. Non-essential tracking scripts (including Google Ads, Analytics, and Meta Pixel) are automatically blocked by default until you explicitly consent.
Opting Out: You can change your preferences or revoke consent at any time by clicking the "Cookie Settings" link in our website footer.
Platform Controls: You can also manage settings via the Google Ads Settings Page or within your Meta account's "Ad Preferences."
7. Data Security: We implement standard security measures designed to protect your personal data. However, no internet transmission is 100% secure. To protect your privacy, we do not use email or web forms to collect information or communicate with patients about their care. We only utilize HIPAA-compliant electronic channels utilizing end-to-end encryption that are purpose-built for healthcare settings.
8. Changes to This Policy
We review and update this Privacy Policy at least annually to reflect shifts in technology or legal regulations. The "Effective Date" at the top of this page will indicate when the latest modifications went into effect.
9. Contact Information: If you have questions, comments, or wish to submit a data rights request, we recommend patients contact us via the secure Spruce app.
Other inquiries can be made by phone (720-734-8816), by fax (720-405-4454), or by mail (5680 N. Tower Rd., #120, Denver, CO 80249).